Vidyartha brochure design process –

About Vidyartha - Technically we can term vidyartha as Career Consultants, since we have
worked and working on many of their career primers, we feel its injustice to call them career
consultants, they really are much more.

The Briefing for their brochure design – The brochure had to be a pictorial presentation of
the Vidyartha experience - an iterative process of self-discovery for an adolescent. They did
not want a corporate looking boring brochure but asked for some drama in it.

And we just had 10-12 hours in hand.

Design – We started the design with a silhouette of a boy scratching his head, not sure of what
he wants and numerous haunting questions popping from all over the place.

Then we proceeded with the briefing of vidyartha experience on a train journey with stop-overs.
The journey ends with the boy holding a placard which says –YEAH in an orange
background depicting dawn, hope and happiness.